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About Us
Your Baking Essential
Founded in 1947 as the Sin Chew Bakery Association, we have been at the heart of Singapore’s baking industry for over 70 years. Our mission is to unite and support local bakeries by sourcing affordable, high-quality ingredients and providing valuable resources for growth. We’ve consistently prioritized the welfare and interests of our members, building a trusted reputation within the community.
Our enduring partnership with the Wheat Association of America inspired us to adopt "Wheat" as our logo, symbolizing our commitment to quality and excellence in everything we do. Today, we continue to supply essential baking products, serving the diverse needs of both home bakers and businesses across Singapore.
We're committed to
provide an affordable baking essentials to all!
At Wheat & Beyond Pte Ltd, we understand the importance of affordable baking essentials. Our proactive approach involves sourcing high-quality products at competitive prices, ensuring every bakers have access to the resources they need to thrive. We prioritise affordability without compromising on the quality of the baking essentials we supply.
As Wheat & Beyond, we actively work to foster a supportive environment for every bakers to flourish.
